IRONICDECISIONS

Pricing

Priced around what you need

No two engagements are scoped the same, so we do not publish a single number. You pay our management fee, and anything produced by a partner studio is quoted on top of it at the partner rate.

From 1,000 EUR/month

+ success fee

Covers the work we do ourselves every month: strategy, campaign build, daily optimisation, tracking and reporting. Production handled by a partner is quoted separately so you can see what you are paying for.

Book a call

What the base covers

  • Campaign build, daily management and optimisation
  • Creative production - video and static, refreshed before performance drops
  • Audience research, testing and retargeting structure
  • Pixel, Conversions API and conversion tracking
  • Monthly reporting plus real-time portal access

Prices exclude VAT. Ad budget is paid separately, directly to Meta. Partner work is invoiced at the partner rate.

What moves the price

We quote after a call, not before. These are the factors that move the number:

Ad spend

Running 5k a month and running 80k a month are different jobs.

Production

How much filming, editing and design a partner has to produce each month.

Account state

Whether tracking and campaign structure exist already or have to be built.

Markets

One country costs less to run than several in parallel.

Setup

one-time

Charged once before work begins. Covers ad account and Business Manager setup, Pixel and Conversions API implementation, audience configuration and lead form integration. Waived if your tracking is already correctly in place.

500 EUR

Production through partners

We do not pretend to be a studio. Filming, editing and design go to partners we work with regularly, and you see their rate rather than a mark-up buried in a retainer.

Scoped during the call, once we know what the campaigns need.

Quoted per project

at the partner rate, on top of the management fee

  • Video production and editing
  • Static design and ad creative
  • Websites and landing pages
  • Automation and CRM wiring
Book a call

Quick estimate

Where would you land

Three questions to get an indicative starting point. The exact number comes from a call.

Step 1 of 4

What type of business do you run?

Indicative only. Final pricing is agreed on a call and depends on your ad spend, market and the state of your account.

WE'LL REVIEW YOUR AD ACCOUNT FOR FREE.

Within 2 business days you'll get a breakdown: what's working, where the budget is leaking, and what you can realistically expect.

Book a call