About
About
Ironic Decisions - Meta advertising campaigns for growing businesses in Lithuania, the UK and the US.
The name comes from one observation: in a market where everyone uses the same templates, the same headlines and the same stock footage, standing out costs far less than it appears.
How we work
Every campaign is run by the same person you speak to from day one - not handed to a junior after the contract is signed. That means slower growth in client numbers, but faster response and deeper understanding of each business.
The first month is for data collection - the algorithm needs time to learn what converts. Decisions are made on numbers, not instinct, and they are discussed openly, including the times something did not work on the first attempt.
Process
How we work
Our workflow is designed to require minimal time from you while giving maximum clarity.
- 01
Strategy Zoom call (30 min.)
We clarify your business goals, target audience, and choose the most suitable ad model.
- 02
Formalities
Contract signing, terms agreement, and initial invoice payment.
- 03
System integration and infrastructure
We get access to Business Manager. If it doesn't exist, we create and set it up from scratch.
- 04
Technical backend and Pixel codes
We implement Meta Pixel / Conversions API and Google Tag Manager for flawless results tracking.
- 05
Creative and copy production
We prepare the first campaign visuals, write the copy, and align it with you.
- 06
Ad launch and optimization
We launch campaigns, collect data, and optimize budget daily for maximum ROI.